When is Cassette Store Day?
Cassette Store Day was created in 2013 by a group of UK-based record labels. BBC Radio 1 DJ Jen Long teamed up with Steven Rose of Sexbeat Records and Matt Flag of Suplex Cassettes to establish a day dedicated to the cassette tape. The first Cassette Store Day took place on 7 September 2013 and featured more than 28 shops that stocked special limited-edition cassettes. Some stores hosted live performances.
Currently, International Cassette Store Day is managed in collaboration by Blak Hand Records (UK), Burger Records (USA) and VSI (Japan). Since its creation, the initiative has spread internationally, hosting events in many cities across the globe. CSD’s aim is to bring the cassette format back into shops and to make it relevant again. It also works with labels to provide music lovers with an online alternative to get an exclusive release if there is no event or gig on in their hometown. This sounds like the perfect combination for a cassette comeback, especially given the retro-inspired and non-consumerist culture of Millennials.